Internal links are links that connect one page on your website to another page on the same website.
For example, a blog post about SEO could link to your page about SEO-friendly page titles and descriptions.
Internal linking helps visitors discover related content and helps search engines understand how the pages on your website are connected.
Why are internal links important for SEO?
Internal links can help:
- Visitors discover related pages.
- Search engines find and crawl other pages on your website.
- Search engines understand the relationship between your pages.
- Direct visitors to your most important content.
Internal linking is not about adding as many links as possible. The goal is to create useful connections between relevant pages.
How to create useful internal links
Link to related content
When writing a page, look for opportunities to link to other pages that provide additional information.
For example:
Learn more about How to Write SEO-Friendly Page Titles and Descriptions.
This is more useful than adding unrelated links simply for SEO.
Use descriptive anchor text
Anchor text is the clickable text of a link.
Instead of:
Click here
Use:
Learn more about canonical URLs
Descriptive anchor text gives visitors and search engines more context about the page you're linking to.
Link to important pages
Make sure important pages can be reached through your site's navigation or links from other relevant pages.
For example, you may want to link to:
- Important services
- Key product pages
- Helpful resources
- Popular articles
- Important landing pages
Create connections between related articles
If you have several articles covering the same topic, link them together where relevant.
For example, your SEO articles could link to one another:
Page Titles and Descriptions → Canonical URLs → Duplicate Content → Internal Linking
This creates a more connected website structure and makes it easier for visitors to explore related information.
Internal linking in Super
Since your Super site uses Notion as the content source, you can create internal links directly in your Notion pages.
When adding a link, make sure it points to the appropriate page on your Super site rather than an unnecessary or temporary URL.
For example:
https://yourdomain.com/seo-guideKeep your internal links consistent with the preferred URLs you use across your website.
Common internal linking mistakes
Avoid:
- Adding links that aren't relevant to the page.
- Using the same generic anchor text such as "click here" everywhere.
- Adding excessive links just to influence SEO.
- Linking to broken or outdated pages.
- Making important pages difficult to reach from other pages.