If your website is available in multiple languages, you can help search engines understand which language each page is intended for.
A properly structured multilingual website can make it easier for search engines to show the appropriate language version to visitors.
Use separate pages for each language
Each language version should have its own page or URL.
For example:
https://example.com/en/about
https://example.com/fr/about
https://example.com/es/aboutEach page should contain the appropriate translated content rather than simply using the same content across multiple language pages.
Don't treat translated pages as duplicate content
Having the same information available in different languages does not automatically mean that your pages are duplicate content.
For example:
/en/about→ English/fr/about→ French
These pages serve different language audiences and can both be indexed.
Avoid using a canonical URL to point every language version to the English page. Each language version can have its own canonical URL.
Use clear language signals
Search engines use several signals to understand the language and regional version of a page.
Make sure your translated pages are actually written in the intended language and that your site structure clearly separates the different versions.
Where appropriate, hreflang can also help search engines understand the relationship between alternate language or regional versions of a page.
Keep translations useful and complete
Avoid creating translated pages that contain only a small amount of translated text while most of the page remains in another language.
Each language version should provide a useful experience for visitors who speak that language.
For example, if your English page contains:
- Page title
- Headings
- Main content
- Navigation
- Calls to action
Try to provide equivalent content in the translated version where applicable.
Multilingual SEO in Super
Super supports multilingual websites on the Pro plan.
When creating multilingual pages in Super:
- Assign each page to the appropriate language.
- Make sure the page content matches its assigned language.
- Don't assign the same page to multiple languages.
- Give important pages unique and relevant titles and descriptions for each language.
- Avoid creating separate language pages that contain identical content.
If a page has already been assigned to a language, it cannot be assigned to another language.
Quick checklist
Before publishing a multilingual website, check that:
The key takeaway
Create clear, useful versions of your content for each language rather than simply duplicating the same page. Search engines can understand that different language versions serve different audiences, so you don't need to treat translated pages as duplicate content.